WHO ON EARTH & WTF EXACTLY IS

We believe humans are very straightforward.

We want to generate good and we want to protect good wherever we see it.

When it comes to our environment, we believe there is a connection between the way it looks, the way we feel, and how well we do as a collective.

As residents of our planet, the responsibility to care for it falls to us.

We have an automatic desire to care for and preserve beauty--and this is an evolutionary mechanism. If we can find out how to hack that mechanism, we can make the preservation of our world an automatic action

Harmony with our natural environment is very possible. We can discover that possibility together.